No Convention - Serenading Us To Keep Going

With a thousand songs on your iPod and every musical act in the world to listen to online, when a band comes along that sets themselves apart in this digital age it’s truly remarkable. No Convention really is alternative rock because, like their name suggests, they’re not the usual. These guys don’t fall into the regular mold of what a rock band is supposed to be. Sure, they have a lead singer on guitar, a guy on bass and a drummer, but what sets this trio apart is their mature message and penetrating sound. This southern California band is playing with burning embers at their feet, in the center of a devastated world, “screaming to the skies” injecting hope and connecting in an immense way.

Listening to the band’s debut album “Yours to See” can feel epic and at times even intergalactic the way it lifts you up. The noise of the world with its heaviness and force all vanish with this music. What is so impressive is how universal everything is; these are songs that resonate with anyone. They’re about our love affair with life, the heartaches and struggles, the hopefulness and triumphs. It’s as if the lead singer Johnnie Ferro’s voice is serenading us to keep going, that we’re not alone, when he sings “let’s let our worlds collide.” Love is one of the major themes of the work and throughout the album it’s as if a happier version of Romeo and Juliet were taking center stage, absent of fear, not wanting to run away, and instead boldly taking on the whole world, not to die in a tomb, but to live. “Yours to See” is a classic work, demonstrating maturity, scope and skill well worthy of heavy rotation on anyone’s iPod.

Johnnie Ferro, Trevor Fraisse and Neil Briggs not only created an impressive first album, they’ve also worked hard to take their act on the road, playing shows all over southern California. Additionally, one of the best things about the band is their humor and infectious personalities. They’ve been known to dress in drag when they perform and inject a real sense of fun into what they do, reminiscent of great bands like The Beatles that used to joke around in interviews. It’s a breath of fresh air to see a group of such talented musicians making serious, epic music without any of the seriousness of the usual rock band persona. They are real, they’re themselves, and these guys love what they do because it shines through.

It’s exciting to discover a new band and even more exciting to discover one that the rest of the world hasn’t caught on to just yet. With No Convention it’s like finding that rare diamond, that needle in the haystack, and you can have them all to yourself, for a short while at least. The world will come knocking…no, tearing down doors once it discovers them too. Why wouldn’t it? This band is making classic songs right from the go. Big songs that impinge, deliver, uplift and inspire. Dare to take control and collide into this sound filled with hope and truth, it’s yours to see.

For more information on the band No Convention go to www.noconvention.com

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